“Be all things to all people”, what a glorious sentiment, what an ideal to which we can aspire, what a meaningful existence. What a load of rubbish.Well, it’s …
Publishing
Write the Scenic Route
The shortest route between any two points is a straight line. It is efficient and quick. But it is rarely the most memorable. Efficiency doesn’t create …
Selling Ideas
Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …