One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
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Publishing
Writers, Your Ideas Are Your Products
Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …
Aren’t there enough Christian books already?
From my most recent post at The Blazing Center: I asked a pastor several months ago about the possibility of him writing a book. He fired back “Aren’t there …
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