One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …
Yesterday was a big day. Yesterday was the day I received the signed, sealed, finalized, and delivered contract from David C Cook for my first book. I am …