One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
[Read more...] about What Does "Know Your Audience" Even Mean?
Publishing
Writers, Your Ideas Are Your Products
Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …
A Book in the Works, by Me
Yesterday was a big day. Yesterday was the day I received the signed, sealed, finalized, and delivered contract from David C Cook for my first book. I am …