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Barnabas / July 24, 2017

What Does "Know Your Audience" Even Mean?

One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …

[Read more...] about What Does "Know Your Audience" Even Mean?

Barnabas / October 2, 2014

Writers, Your Ideas Are Your Products

Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …

[Read more...] about Writers, Your Ideas Are Your Products

Barnabas / December 20, 2013

Aren’t there enough Christian books already?

From my most recent post at The Blazing Center: I asked a pastor several months ago about the possibility of him writing a book. He fired back “Aren’t there …

[Read more...] about Aren’t there enough Christian books already?

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