One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
[Read more...] about What Does "Know Your Audience" Even Mean?
Writing
Writing And the Lie of Better-Than
I saw on Twitter the other day a friend post something to the effect of “I just read a piece by author X. He’s so much better than me it almost makes want to …
Lord, Make Me Viral
Lord, make me viral. Not like a cold or the mumps, but like kittens and Dude Perfect. I know you said your word will not return empty, But these are my …