One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
[Read more...] about What Does "Know Your Audience" Even Mean?
knocking on the side door of truth
Barnabas /
One of the most popular pieces of advice for communicators these days is “know your audience". This is sage advice. It’s also nearly useless. It’s such an open …
[Read more...] about What Does "Know Your Audience" Even Mean?
Barnabas /
Every product is an idea at some point. But most products go from idea to something tangible. Goods and services become concrete. You can drive your car, drink …
Barnabas /
From my most recent post at The Blazing Center: I asked a pastor several months ago about the possibility of him writing a book. He fired back “Aren’t there …
[Read more...] about Aren’t there enough Christian books already?